For our latest ROX Talks interview we caught up with Moet’s youngest ever champagne ambassador to indulge in the finer things in life.

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ROX TALKS
IN CONVERSATION WITH ETHAN BOROIAN, UK AMBASSADOR FOR MOËT HENNESSY

For our latest ROX Talks interview we caught up with Moët’s youngest ever champagne ambassador to indulge in the finer things in life. From Michelin-star restaurants and champagne to luxe watches, the glass is always half full for Ethan.

There’s no moment more magical than indulging in a glass of champagne.

It doesn’t matter whether you’re drinking in celebration, in sorrow or just because you’ve had the notion, floating away with the bubbles will always be something special.

That’s something Ethan Boroian knows more than most.

As Moët Hennessy’s youngest ever champagne ambassador he understands just how the coveted drink plays a part in both milestone moments and everyday life around the world.

Charged with the guardianship of five of Moët Hennessy’s most celebrated brands: Moët & Chandon, Krug, Dom Perignon, Veuve Clicquot and Ruinart he joined the LVMH family four years ago, shaping the future of some of the world’s most respected brands.

ROX Magazine caught up with Ethan to find about his journey to life inside a champagne bubble.

A CELEBRATION OF INDUSTRY AND MILESTONE MOMENTS

Following an exciting start in the culinary industry that saw him working as a chef in both Paris and London, Ethan’s career began to evolve with a natural draw towards the pop and fizz of champagne and four years ago became the youngest champagne ambassador in the history of Moët Hennessy.

A gifted story teller he harnesses his long-time passion for champagne and shares it with the world. The soothing voice behind the drink of choice for life’s milestone moments.

Speaking of the ROX and Moet & Chandon partnership, he said: “I think I think if there's anything that bonds us it’s that we are together for some of the most amazing moments in people’s lives. In these moments of celebration, what a great way for us to join forces.”

THE FUTURE OF FIZZ

Champagne moments may have been few and far between over the last year, however, the future looks bright for Moët Hennessy.

Synonymous with a sense of occasion, people still turned to the likes of Moët & Chandon and Krug despite the pandemic.

In a year when the world stood still, people still had faith in the brands they’ve known and loved – something Ethan is grateful for.

“People trust them and if they are going to celebrate we’re very fortunate that people tend to go for them on the shelves and hopefully that’ll continue.

A PASSION FOR WATCHES

As well as fine foods and champagne, Ethan is also a proud watch fanatic.

Aware of the cross over between the commitment to the art of watchmaking and wine making, he has long been fascinated by the link between the two and the ability of both to age well.

We loved listening to his insights into the synergy between luxury watches and fine wines and you can listen now or read more here, including his ultimate holy grail watches.

WIN A MAGNUM OF
MOET & CHANDON

And to celebrate our latest ROX Talks podcast episode we have partnered with Moet & Chandon for an amazing competition. To win a Magnum of Imperial Brut champagne simply listen to the podcast and tell us which renowned culinary school Ethan attended.

Visit our Thrill Rooms to discover more about Moet & Chandon and enjoy a glass of champagne while you browse our SS21 collections.

ROX MAGAZINE

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ROX TALKS PODCAST

ROX Magazine presents... an insight into the world of luxury watches, jewellery and more with interviews with industry leaders and celebrities. Discover intimate conversations as we bring together innovators and taste-makers to showcase of our favourite brands from the world of luxury, fashion, food and drink, motoring and sport.