• What does “clean beauty” really mean?

    From: Birchbox US Sep-15-2024 11:21:am
    Plus, find out why it matters.
     
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    Birchbox
    Is clean beauty just a buzzword
     
    When it comes to beauty, shopping “clean” is more than a trend. To us, it means products don’t contain ingredients known (or even suspected) to harm humans. Translation: Clean beauty is a big deal.

    But reading labels is so…ugh
    We get it, so we’ve done the dirty work (pun intended) for you. Introducing Clean at Birchbox, where you’ll find products just as effective and deluxe as the ones you love, but with our “clean” stamp of approval.

    Ready to explore clean beauty in 2022?
    CLEAN ME UP
    Is clean beauty just a buzzword
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