When Less Is More…

From: Imbue Botanicals Jan-30-2022 07:20:am

When Less is More...

Dear Imbue Customer,

In case you haven't seen it on the website, we wanted to share this post from our latest Blog, "When Less is More".

With all our best,

Imbue

When Less is More

It’s not the number of CBD milligrams, but the kind and quality that matter.

"I had a call the other day from a customer who had been using our tincture until a family member convinced him that “it was about the milligrams” and had him switch to a 3000 mg tincture. The reason he called? The 3000 mg tincture wasn’t working and was making him “feel sick”.

Like so many products on the market today, this high milligram tincture wasn’t full spectrum whole plant like Imbue. It was ISOLATE!

For those not familiar with the term, much of the CBD in the market today is in the form of what we call ISOLATE, which is a purified, powdered form without the other cannabinoids or terpenes. This isolate is then mixed with carrier oils, etc., to formulate products. And it’s not that they are all bad, or don’t work at all, they just don’t work anywhere near as well. They’re cheaper to make, and easier to hype by convincing people that “more must be better.”

For those of you who’ve followed Imbue Botanicals from the very start, you know how passionate we are about using the terms “whole plant” and “full spectrum” to describe our products. Everything we make, everything we sell can be defined by those terms (with the exception of our ZERO THC products which are whole plant, broad spectrum). And it’s not by accident. And they aren’t just clever catch phrases we use to market our products. Rather, they... READ MORE"