Like almost all of Bertjan Pot’s designs, the Heracleum started out as an experiment. The Dutch designer loves exploring all possibilities of a material. For his Heracleum design, he experimented with LED lights. He tried lighting many LED lights simultaneously and experimented with bundles of electrical wires shaped into a branch structure. During development, he realised it would need too much soldering.

Not willing to give up on his idea, Pot contacted Moooi’s founder and creative director Marcel Wanders. He came up with the luminous idea to apply Electrosandwich® by Marcel Wanders studio. A technique of two layers of isolation and conductivity coated onto the structure. The conductive layer on top supplied the LEDs with power. This technique allowed the design to be even more slender than he initially hoped. His design and Electrosandwich® proved perfect for each other.