April 21st 2011: Wildfire Sports is registered as a company, with the humble aim of providing gear for Australian and New Zealand orienteers, rogainers, adventure racers and other less mainstream athletes needing quality, technical products. Initially we stocked a small assortment of mapboards, trail shoes and gels, which we exhibited at events before building a website. We were sooooo excited the day we received our first online order (a Silva Field compass).
As we talked to customers, we were often asked 'Can you stock this product please?'. The more we stocked, the more requests we received - from gym shoes like the Inov-8 Fastlifts to recovery products such as compression & nutrition.
Our customers knew no bounds either, participating in triathlons and OCR and indoor climbing, so we stocked the products they needed.
Whether it's an elite athlete winning Australian championships or a first timer completing an event, nothing makes us happier than hearing the stories of the race and the adventure.
And the rollercoaster has never stopped; every two years we keep running out of space. Once our renovations are complete, we will be ten times bigger than our first ever store, and still growing!
We're now a thriving team of wonderful employees who love everything from climbing to travel and of course, many staff who are still active orienteers and trail runners. From once just a couple of compasses, we now offer a massive catalogue of 15,000 premium products. Wait until you see our new shoe wall - you will be able to rack up a few hundred steps on your activity tracker just looking at all the shoes we stock!
To celebrate this huge milestome, we'll be giving out the presents, offering a series of Flash Sales and Giveaways over the next two months.
Keep your eyes on your emails and our Facebook & Instagram feeds to be the first to know, these specials won't last long!
