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An Interview with Founder Don Ballou
Learn about some of the inner workings of CBD Essence!

I started to discover some disturbing trends in the CBD business. My research discovered that many companies were using cheap technologies and harmful chemicals to mass-produce “CBD oil” that was ineffective and unsafe. With his Engee

Don decided that his CBD company was only going to use the best manufacturing practices to produce the highest-quality CBD regardless of cost. So he invested in the cleanest processing method called “CO2 Extraction,” and then decided that his company would only ship CBD to customers within 24-hours of it being processed.

The results were a CBD product that is the freshest, most natural CBD on the market and is also the most potent and absorbable. Don’s vision and dedication to CBD are what makes CBD Essence the most beneficial CBD product on the market today.

What resulted from Don’s vision is CBD Essence, the first small batch CBD company to offer pure full-spectrum CBD to their customers that is processed within 24-hours of shipping. CBD Essence was a pioneer in the emerging CBD market back in 2014, and as CBD sales are projected to reach $22 Billion in 2021, CBD Essence is still one of the most-trusted CBD companies because of the principles instituted by Don from the beginning.

2. What experiences, of elements of your backstory, helped to motivate or inspire you in your endeavor to start your business?

I feel quite well-suited to be formulating CBD Essence products. My career path has included manufacturing in clean room environments, to Military Spec and attestation, to supply-chain for compliance. After a lifelong study of health food, I recognized that I could make a whole line of nutriments from CBD extracted from Hemp.

I could have easily been employed to setup or run a CBD production factory,  but instead I spearheaded the whole thing which has become CBD Essence.The difference with our company is I created a health-food-store quality CBD oil product that is second to none in efficacy. It is especially formulated for best absorption which is why our Excellent 5 Star reviews on TrustPilot.

3.   Take us through the process of designing, prototyping, and manufacturing your first product. What did that look like?

The idea occurred to me when I witnessed many people who were moving to legal marijuana states to help their children obtain natural medicine, when CBD could have been the solution in their home states. In the early stages, vape was the first product I attempted to make, however it was the last I approved.The tincture formula became the original flagship product, and was a 99% hemp product which could easily be used for children. The original process of designing the first bottle was not glamorous, and included the most revisions you have ever seen trying to get it just right. The use of adobe acrobat to design and process the first label was attempted but failed to render the jpeg properly so a screenshot was taken to mock up the label for the bottle.

4. Have you ever felt like you had to come up against any stigma around CBD? If so, how were you able to address that?

From the very beginning, I tried to recruit family and friends to help me launch this concept to help people, but many refused believing I was just exploiting a drug loophole. I knew there were other variations of the cannabis plant that did not possess psychoactive traits of Marijuana. I quickly formed the opinion that hemp included 75% of what medical marijuana was.

5. Don Ballou

By being the person who needs CBD oil on a daily basis and understanding all the problems people face from the inside, I was able to create a special formula for the CBD Essence oil that is simple, pure, and without any supplements that are so common among similar products. We make a specific colloidal emulsion that combines the CBD oil with the coconut oil in such a way that the coconut oil protects the CBD through the stomach acid. As a result, it delivers CBD molecules more intact where they’ll get readily absorbed.

Today, I feel happy and fulfilled by the fact that I can live an active and healthy life from the inside out and help people achieve the same by using CBD Essence products that really make an impact