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*Off ticketed price. Excludes Now & Forever® and Lab-Created Diamonds by KAY solitaire rings,  watches, smartwatches, watchbands, loose diamonds, "Lilac" ticketed merchandise, clearance, previously owned merchandise, ear piercing merchandise, specially priced merchandise, special events, warranties, and previous purchases. Offer may exclude certain new items, designer brands, and licensed or exclusive collections. Promotions, prices, styles and availability may vary by store and online. See Jewelry Expert for details. Valid through 04/30/23 at 11:59 PM ET.

**Discount taken off clearance price on select styles. Excludes previous purchases. Cannot be combined with any other offers. Promotions, prices, styles and availability may vary by store and online. See Jewelry Expert for details. Valid through 4/30/23 at 11:59 PM ET.

†The purchase price of a new natural diamond jewelry item, excluding charges such as tax and shipping, must be at least double the trade-in value. Store credit cannot be issued for a trade-in. Previously purchased lab-created diamonds, gemstones, gold, silver, or other metals are not eligible for trade-in. See Kay.com for additional details.