Steps toward better business aren’t always linear or fruitful, but B Corps continue to pursue new ways to benefit the people and environment around them.
Becoming a Certified B Corporation involves measuring, considering, and reporting impact on a range of stakeholders — and then working to improve and amplify that impact as companies seek and forge ways to do business better.
This is evident in the ways B Corps are confronting the climate crisis and reconsidering their operations: Collaborating with other organizations on tools and resources, refining materials and products with industry partners, and advocating for policy changes that prioritize our planet and the people most vulnerable to the effects of climate change.
These are steps on a path toward better business that isn’t always linear or fruitful. But by pursuing new ways to benefit the people and environment around them — from ingredient swaps that improve sustainability to policy changes for gender equity to product life cycle assessments that identify carbon emission sources — B Corps are striving for business for the better, for all.
The Case for Net Zero for Climate Action Business Leaders
As climate leaders in the business community, hundreds of B Corps have pledged to pursue net zero by 2030 — seeking strategies to reduce carbon emissions that go beyond offsets and create long-term, positive change. Leaders of the B Corp Climate Collective and B Global Climate Task Force outline how B Corps are mobilizing globally to address the climate emergency and pursue a zero-carbon economy while centering that work in climate justice.
At B Corp Skandinavisk, finding the right wax base for its candle collection meant taking a journey around the world and back that revealed some uncomfortable secrets beneath the surfaces. In this video post on B The Change, founder Shaun Russell shares why it took the B Corp eight years and four waxes to identify a nearby wax base that meets its requirements — sustainably farmed, traceable, and non-GMO.
This practical guide from B Lab features information to help business leaders understand the intersection of climate action and social justice and advance a justice-centered approach to climate action.
Making the (Travel) Business Case for B Corp Certification
A newly released case study examines how B Corp Certification has influenced operations at Intrepid Travel, and how a stakeholder approach could benefit other companies in the travel and tourism industry. By taking lessons from the B Corp’s example and collaborating, the global industry can rebuild sustainably after a year of COVID-19 challenges.