In working for a more inclusive and equitable economy, Certified B Corporations put in consistent effort to make all people feel welcome and supported. During Pride Month, B Corps can listen to, learn from, and celebrate the LGBTQ+ community while acknowledging the work that remains to create workplaces and communities that are equitable and inclusive for all.

This week’s articles share how the B Corp community can shape an economy that acknowledges, values, and celebrates our individual differences.

In community,

B The Change  

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Pride Month serves as a time to lift the modern movement for LGBTQ+ rights, but B Corps work throughout the year to create companies where employees can bring their full selves to work and build communities where all consumers can feel welcome and supported. Check out this Q&A to learn how The Body Shop shows its support for the LGBTQ+ community — through a self-love movement, petition drives, and other initiatives — and advocates for long-term change so that all communities are more inclusive.
 

Representation in corporate marketing for the LGBTQ+ community — who hold $3.7 trillion in purchasing power — has plenty of room for improvement. On B The Change, Giselle Waters of B Corp Mad Fish Digital suggests ways to build inclusive marketing campaigns while avoiding “rainbow washing” by incorporating listening and specificity.
 

The community of Certified B Corporations knows that profits don’t have to come at the expense of other stakeholders. Learn more in this downloadable report, “The Future of Work Is Now: How to Prioritize and Support Workers Through Impactful Policies and Practices.”
 

At B Corp Sweet Livity, Founder Diana Marie Lee is building on years of community development work in diverse urban and rural areas to help people and organizations do their jobs to the fullest. This B The Change archive article highlights Sweet Livity’s leadership development and wellness programming for trans women of color and gender nonconforming people of color so they can create empowering spaces of their own.
 

Here’s your chance to catch up on recent articles:

• How This Business Supports the LGBTQ+ Community During Pride Month and Throughout the Year: Through In-Store and Online Programming, B Corp The Body Shop Advocates for Inclusion and Equity

• Martyr in Recovery: 4 Ways to Take a More Realistic View of Work and Life: How Letting Go of Ideals and Establishing Boundaries Can Help Create a Work Day with More Joy and Focus

• Employees As Changemakers: How 2 B Corps Are Motivating Collective Change from Within: Why Helping Others Is Good For Your Health and Your Workplace Connections

• Remaking Marketing: Centering the Business Itself in Purpose for Long-Term Success: Through Employee Ownership and B Corp Certification, Global Prairie Operates with Stakeholders in Mind

• Helping Women One Soap at a Time: New B Corp Pursues Sustainability and Supply Chain Empowerment

• How B Lab U.S. & Canada Will Drive Systemic Change: Advancing Racial Equity, Climate Justice, and a Stakeholder-Driven Economy: Channeling the B Corp Community to Create Environmental and Social Benefit